The race to win the heart of customers in the financial setup has just begun…The Nigerian naira is on the verge of massive devaluation and customers are becoming anxious about what the future holds with their hard-earned money. Now is the time the banking sector begin to instill some level of trust in the heart of their customers. I think GTBank has started doing this, but in the wrong way, by sponsoring campaigns to get influencers talking positively about them on Twitter.
It is not always common to read love epistles about any bank in Nigeria lately until now. Customers are sharing reasons why they love the bank for one thing or the other.
However, some Twitter Nigeria users aren’t buying the lie behind the sponsored campaign by the GTBank marketing department.
Francis Lovina said,
Are we talking about the same bank or is there another gtb?? 🤔🤔🤔#GTBank
— Francis lovina (@oniso21) March 17, 2020
He wasn’t moved by all the love epistles about GTBank trends.
Then, another user busted GTBank trend bubble by posting the sponsored campaign template used in contracting the work out to influencers to further expose the rational behind the GTBank trend.
As you can see, it is easy to spot the fake reviews from the real ones. When people genuinely say something about you, the body language will say much while they talk less. But these group hired influencers went overboard with praises as if the bank did not have any problem at all.
This guy, AbdulWaris (@Waris-01) below can lie…his girlfriend should beware of his lifestyle!
Honestly, one of the best banks so far has been GTBank. Their mobile transfers are top class and are as instant as it can be. Speaking of card transactions on shopping websites, especially international ones, GTBank just has to be given the accolades they deserve. #GTBank
— Abdul-Waris (@waris01_) March 17, 2020
Talking about bank with the most beautiful structure , #GTBank is the best, their structure are always spectacular, the architects who do develop the structures must be young and intelligent set of ppl. Still the best customer service bank #GTBank . pic.twitter.com/eQxE8iR7PE
— Man Nurse (@toshine4_life) March 17, 2020
To wrap it up, this last tweet further establish the fact that this was a sponsored trend by GTBank.
The customer service at #GTBank is second to none.
Their USSD code has never disappointed me. I havent visited their office in a long while because their online customer service is the best ever!
What are you waiting for? Go and open an account with them today!
— 💲Daddymekkus💲 (@OkporEmeka) March 17, 2020
Obviously, GTBank paid these people to say those things. And the fact that they’ve been able to cajole some new customers through that sponsored campaign doesn’t change the fact that the customer experience needs to be improved upon.
We at SOFO media would appeal to GTBank to spend the money for these influencers on improving the servers powering the service…stop wasting money on getting people to vouch for you when your service can do the work by default. People want to experience a state of the art banking experience, not a sponsored Twitter campaign banking experience…enough of Audio Banking. Let there be sincerity.