GTBank is trending, but Twitter users aren’t buying the lie!

Finally, burst again, the dye is cast, GTBank paid influencers to say good things about its porous banking experience. Hence, the rationale behind the GTBank trend this morning.

The race to win the heart of customers in the financial setup has just begun…The Nigerian naira is on the verge of massive devaluation and customers are becoming anxious about what the future holds with their hard-earned money. Now is the time the banking sector begin to instill some level of trust in the heart of their customers. I think GTBank has started doing this, but in the wrong way, by sponsoring campaigns to get influencers talking positively about them on Twitter.

It is not always common to read love epistles about any bank in Nigeria lately until now. Customers are sharing reasons why they love the bank for one thing or the other.

However, some Twitter Nigeria users aren’t buying the lie behind the sponsored campaign by the GTBank marketing department.

Francis Lovina said,

He wasn’t moved by all the love epistles about GTBank trends.

Then, another user busted GTBank trend bubble by posting the sponsored campaign template used in contracting the work out to influencers to further expose the rational behind the GTBank trend.

Finally bursted, GTBank paid influencers to say good things about its porous banking experience.
Finally, burst again, the dye is cast, GTBank paid influencers to say good things about its porous banking experience. Hence, the rationale behind the GTBank trend this morning.

As you can see, it is easy to spot the fake reviews from the real ones. When people genuinely say something about you, the body language will say much while they talk less. But these group hired influencers went overboard with praises as if the bank did not have any problem at all.

This guy, AbdulWaris (@Waris-01) below can lie…his girlfriend should beware of his lifestyle!

Toshine4_life says…

To wrap it up, this last tweet further establish the fact that this was a sponsored trend by GTBank.

Obviously, GTBank paid these people to say those things. And the fact that they’ve been able to cajole some new customers through that sponsored campaign doesn’t change the fact that the customer experience needs to be improved upon.

We at SOFO media would appeal to GTBank to spend the money for these influencers on improving the servers powering the service…stop wasting money on getting people to vouch for you when your service can do the work by default. People want to experience a state of the art banking experience, not a sponsored Twitter campaign banking experience…enough of Audio Banking. Let there be sincerity.

Ogbeni Sofo
the authorOgbeni Sofo
In my few years on this planet, I have learnt some core values of living. One of these is to live well and be truthful. In as much as I’d like to be your aproko mate, don’t mistake my facts for clickbaits. I write to inspire and educate. Sometimes, I might seems to be fortunate (without the UN prefix) to you but trust me, I am not who you think 🤔 I am. I am just me, OGBENI SOFO!

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